Public Relations (PR) is essential in every organization. This is the process of disseminating information related to a public individual, government entity, business, and organization to the public to deliver a public perception. Often times PR is usually being done to gain public trust and deliver information favorable to the said organization and delivering PR statements is usually being exposed through Media. In this way, they are able to obtain a free marketing strategy rather than advertising which could cost a lot of money.
Businesses and Organizations often hire Public Relations to build up their reputation or to release statements positively related to them in order to build people’s favorable view towards them which may be about their lead management, products they offer, and decisions they do.
Since Social Media was introduced, it became the fastest and most diverse way to deliver publicity to people as it has merely half of the world’s population uses social media. PR became an important aspect of Social Media Marketing. Unlike the typical PR wherein it has limited audiences, PR through social media has a wider reach and can spread much faster. The sharing and dissemination of information are unlimited that it could reach the farthest in just minutes. This helps the PR statements to be stronger and more impactful.
PR statements spread through social media can last longer and can disperse quicker. According to the article on the website of Georgetown University entitled “Why Public Relations Should Play a Role in Your Social Media Marketing” social media made the PR so friendly to all stakeholders as it results in a new area of marketing called “Relationship Marketing” to help the companies be more approachable and inviting regardless of their type or nature.
Press releases through Social Media are very critical as it spreads faster, therefore, proper use of social media will help you to get the most positive outcome out of your PR statements. PR marketing through Facebook is helpful to create a community like an open forum wherein people get engaged on the posts and openly give their comments and reactions. Twitter through its limited characters can help you to make the most important statements to get highlighted and retweeted by other followers in spreading the news. Instagram mainly focuses on graphics and visual content to help you spread your PR details in an easily understandable way. While Linkedin helps you get engaged on your professional side as a company or a public individual about your portfolio and all. The proper use of hashtags also helps to easily disseminate the PR or Marketing posts that you have raised to gain wider audiences for better traffic.
If you are a start-up business or individual, it is more advisable to hire or be in partner with Public relations companies that offer Social Media marketing services to ensure the consistency of publicity and ensuring a proper follow-through of the previous PR posts. Moreover, the PR team helps in crisis management when arises to creating contingency plans in making statements to favor the company. Having a social media manager too will help with the engagement to ensure a continuous conversation with your community and followers.
Scandinavian Virtual Assistants offer Public Relations services through Social Media. We have professional PR persons who do the tasks for your social media marketing and PR-related needs. For more information, you may visit our website at www.virtualassistants.se.
Written By: Maria Nerizza Acero – Content Writer (Scandinavian Virtual Assistants)