Social Media Marketing

Marketing Social Media Responsibilities

Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:

  • Creating content, including text posts, video and images for use on social media
  • Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
  • Scheduling social media posts using applications such as Hootsuite and TweetDeck
  • Interacting with customers and dealing with customers’ enquiries
  • Developing new social media strategies and campaigns
  • Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
  • Keeping track of data and analysing the performance of social media campaigns
  • Collaborating with colleagues from across marketing departments to ensure branding is consistent
  • Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.